Pick Up People is a photographic storytelling project by photographer Nick Lawrence. He explores the themes of human experience and social integration, viewed through the lens of ‘pick up’ basketball players. We designed a playful identity that referenced ‘pick up people’ as both a verb and mentality, with illustrated characters bringing the term to life. We also created a typeface based on a deconstructed basketball court, reflecting how pick up ballers break and adapt the rules of the game to suit them.
